Preheat oven to 350 degrees.
Unroll dough onto parchment lined cutting board. If using a spread or sauce, spread in thin layer over entire dough sheet. Sprinkle with optional ingredients, followed by cheese.
Beginning with a short side roll up dough; pinch edge to seal. Cut with a serrated knife into about 16 1/2-inch slices. Place flat on ungreased baking sheet. Bake for 15-18 minutes until edges are nice browned. Immediately remove from baking sheet and serve warm.